Privacy & Cookies Policy

  1. Introduction

1.1    We are committed to safeguarding the privacy of our website visitors and customers; in this policy we explain how we will handle your personal data.

1.2    This policy applies where we are acting as a data controller with respect to your personal data; in other words, where we determine the purposes and means of the processing of that personal data.

1.3    We use cookies on our website. Insofar as those cookies are not strictly necessary for the provision of our website and services, we will ask you to consent to our use of cookies when you first visit our website.

1.4    In this policy, “we”, “us” and “our” refer to Little Beautifuls Boutique Ltd. For more information about us, see Section 17.

  1. How we use your personal data

2.1    In this Section 2 we have set out:

(a)    the general categories of personal data that we may process;

(b)    in the case of personal data that we did not obtain directly from you, the source and specific categories of that data;

(c)    the purposes for which we may process personal data; and

(d)    the legal bases of the processing.

2.2    We may process data about your use of our website and services (“usage data“). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our analytics tracking system. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.

2.3    We may process your account data (“account data“). The account data may include your name and email address. The source of the account data is you or your employer. The account data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business.

2.4    We may process information that you post for publication on our website or through our services (“publication data“). The publication data may be processed for the purposes of enabling such publication and administering our website and services. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business.

2.5    We may process information contained in any enquiry you submit to us regarding goods and/or services (“enquiry data“). The enquiry data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you. The legal basis for this processing is our legitmate interests, namely the proper administration of our website and business.

2.6    We may process information relating to our customer relationships, including customer contact information (“customer relationship data“). The customer relationship data may include your name, your employer, your job title or role, your contact details, and information contained in communications between us and you or your employer. The source of the customer relationship data is you or your employer. The customer relationship data may be processed for the purposes of managing our relationships with customers, communicating with customers, keeping records of those communications and promoting our products and services to customers. The legal basis for this processing is our legitimate interests, namely the proper management of our customer relationships.

2.7    We may process information relating to transactions, including purchases of goods and services, that you enter into with us and/or through our website (“transaction data“). The transaction data may include your contact details, your card details and the transaction details. The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely the proper administration of our website and business.

2.8    We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (“notification data“). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is consent.

2.9    We may process information contained in or relating to any communication that you send to us (“correspondence data“). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.

2.10  We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.

2.11  We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.

2.12  In addition to the specific purposes for which we may process your personal data set out in this Section 2, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

  1. Providing your personal data to others

3.1    We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

3.2    Financial transactions relating to our website and services are handled by our payment services providers, Shopify and Paypal and Partial.ly. We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds. You can find information about the payment services providers’ privacy policies and practices at. https://www.shopify.com/legal/privacy

https://partial.ly/privacy

 and https://www.paypal.com/uk/webapps/mpp/ua/privacy-prev

3.3    In addition to the specific disclosures of personal data set out in this Section 3, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

  1. Retaining and deleting personal data

4.1    This Section 4 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

4.2    Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

4.3    We will retain your personal data as follows:

(a)    personal data category or categories will be retained for a minimum period of 12 months following 1 year, and for a maximum period of 60 months following 5 years.

4.4    In some cases it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, we will determine the period of retention based on the following criteria:

(a)    the period of retention of personal data category will be determined based on as a returning customer.

4.5    Notwithstanding the other provisions of this Section 4, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

  1. Amendments

5.1    We may update this policy from time to time by publishing a new version on our website.

5.2    You should check this page occasionally to ensure you are happy with any changes to this policy.

5.3    We will notify you of significant changes to this policy by email or through the private messaging system on our website.

  1. Your rights

6.1    In this Section 6, we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

6.2    Your principal rights under data protection law are:

(a)    the right to access;

(b)    the right to rectification;

(c)    the right to erasure;

(d)    the right to restrict processing;

(e)    the right to object to processing;

(f)    the right to data portability;

(g)    the right to complain to a supervisory authority; and

(h)    the right to withdraw consent.

6.3    You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee. You can access your personal data by visiting www.littlebeautifuls.co.uk when logged into our website.

6.4    You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.

6.5    In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.

6.6    In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.

6.7    You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.

6.8    You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.

6.9   To the extent that the legal basis for our processing of your personal data is:

(a)    consent

and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.

6.10  If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.

6.11  To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.

6.12  You may exercise any of your rights in relation to your personal data by email, in addition to the other methods specified in this Section 6.

  1. Third party websites

7.1    Our website includes hyperlinks to, and details of, third party websites.

7.2    We have no control over, and are not responsible for, the privacy policies and practices of third parties.

  1. Personal data of children

8.1    Our website and services are targeted at persons over the age of 18.

8.2    If we have reason to believe that we hold personal data of a person under that age in our databases, we will delete that personal data.

  1. Updating information

9.1    Please let us know if the personal information that we hold about you needs to be corrected or updated.

  1. About cookies

10.1  A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

10.2  Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

10.3  Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

  1. Cookies that we use

11.1  We use cookies for the following purposes:

(a)    authentication – we use cookies to identify you when you visit our website and as you navigate our website (cookies used for this purpose are: https://www.shopify.co.uk/legal/cookies

Name Function
_ab Used in connection with access to admin.
_orig_referrer Used in connection with shopping cart.
_secure_session_id Used in connection with navigation through a storefront.
Cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
Secret Used in connection with checkout.
Secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.


(b)    status – we use cookies to help us to determine if you are logged into our website (cookies used for this purpose are: _

Name Function
_ab Used in connection with access to admin.
_orig_referrer Used in connection with shopping cart.
_secure_session_id Used in connection with navigation through a storefront.
Cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
Secret Used in connection with checkout.
Secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.

 

(c)    shopping cart – we use cookies to maintain the state of your shopping cart as you navigate our website (cookies used for this purpose are: https://www.shopify.co.uk/legal/cookies

Name Function
_ab Used in connection with access to admin.
_orig_referrer Used in connection with shopping cart.
_secure_session_id Used in connection with navigation through a storefront.
Cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
Secret Used in connection with checkout.
Secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.

 

(d)    personalisation – we use cookies to store information about your preferences and to personalise our website for you (cookies used for this purpose are: https://www.shopify.co.uk/legal/cookies

Name Function
_landing_page Tracks landing pages.
_orig_referrer Tracks landing pages.
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_uniq Shopify analytics.
_shopify_y Shopify analytics.
_y Shopify analytics.
ab_test_3190590030 Shopify analytics.
cart_sig Shopify analytics.
ki_r Shopify analytics.
ki_r Shopify analytics.
ki_t Shopify analytics.
ki_t Shopify analytics.

 

(e)    security – we use cookies as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally (cookies used for this purpose are: https://www.shopify.co.uk/legal/cookies

Merchant storefronts

When merchants use our platform to power their online stores, we place the following cookies for visitors of their stores:

Cookies Necessary for the Functioning of the Store:

Name Function
_ab Used in connection with access to admin.
_orig_referrer Used in connection with shopping cart.
_secure_session_id Used in connection with navigation through a storefront.
Cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
Secret Used in connection with checkout.
Secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.

Reporting and Analytics

Name Function
_landing_page Track landing pages.
_orig_referrer Track landing pages.
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_uniq Shopify analytics.
_shopify_visit Shopify analytics.
_shopify_y Shopify analytics.
_y Shopify analytics.
tracked_start_checkout Shopify analytics relating to checkout.

Shopify’s websites

When visitors load Shopify’s websites, we generally place the following Shopify cookies:

Cookies Necessary for the Functioning of the Sites

Name Function
_Brochure_session Used in connection with browsing through site.

Reporting and Analytics

Name Function
_landing_page Tracks landing pages.
_orig_referrer Tracks landing pages.
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_uniq Shopify analytics.
_shopify_y Shopify analytics.
_y Shopify analytics.
ab_test_3190590030 Shopify analytics.
cart_sig Shopify analytics.
ki_r Shopify analytics.
ki_r Shopify analytics.
ki_t Shopify analytics.
ki_t Shopify analytics.

Additionally, we use pixels and tags from the following third parties, which may in turn place cookies:

Reporting & Analytics:

Third Party Description Privacy Policy
Alexa Metrics We use Alexa Metrics to help measure how users interact with our websites. https://www.alexa.com/help/privacy
Bugsnag We use Bugsnag to help us troubleshoot and fix issues with our websites. https://docs.bugsnag.com/legal/privacy-policy/
Chartbeat We use Chartbeat to help measure how users interact with our websites. https://chartbeat.com/privacy/
Crazy Egg We use Crazy Egg to help measure how users interact with our websites. https://www.crazyegg.com/privacy
Fullstory We use Fullstory to help measure how users interact with our websites. https://www.fullstory.com/legal/privacy/
Google Analytics We use Google Analytics to help measure how users interact with our websites. https://policies.google.com/privacy
Hotjar We use Hotjar to help measure how users interact with our websites. https://www.hotjar.com/legal/policies/privacy
KissInsights We use KissInsights to help measure how users interact with our websites. https://signin.kissmetrics.com/privacy/
LinkedIn Analytics We use LinkedIn Analytics to help measure how users interact with our websites. https://www.linkedin.com/legal/privacy-policy
New Relic We use New Relic to help measure how users interact with our websites. https://newrelic.com/termsandconditions/privacy
Optimizely We use Optimizely to help us test improvements or changes to our websites. https://www.optimizely.com/privacy/

Advertising:

Third Party Description Privacy Policy
Bing Ads We use Bing Ads to deliver targeted advertisements to individuals who visit our websites. https://privacy.microsoft.com/en-ca/privacystatement
Drift We use Drift to help us with conversational marketing to customers while they visit our websites. https://www.drift.com/privacy-policy/
Facebook Custom Audiences We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. https://www.facebook.com/policy.php
Google Doubleclick We use Bing Ads to deliver targeted advertisements to individuals who visit our websites. https://policies.google.com/privacy
Intercom We use Intercom to manage our relationships with our customers. https://www.intercom.com/terms-and-policies#privacy
Marketo We use Marketo to manage our relationships with our customers. https://documents.marketo.com/legal/privacy/
SourceKnowledge We use SourceKnowledge to deliver targeted advertisements to individuals who visit our websites. http://www.sourceknowledge.com/privacy
Quora We use Quora to deliver targeted advertisements to individuals who visit our websites. https://www.quora.com/about/privacy

Social Media & Content:

Third Party Description Privacy Policy
Disqus We use Disqus to provide commenting capabilities on posts on our websites. https://help.disqus.com/terms-and-policies/disqus-privacy-policy
Facebook Connect We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform. https://www.facebook.com/policy.php
Gravatar We use Gravatar to allow visitors to our websites to create avatars. https://en.gravatar.com/site/privacy
Twitter We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform. https://twitter.com/en/privacy
Wistia We use Wistia to display video content. https://wistia.com/privacy

 

(f)    advertising – we use cookies to help us to display advertisements that will be relevant to you (cookies used for this purpose are:

https://www.shopify.co.uk/legal/cookies

Third Party Description Privacy Policy
Bing Ads We use Bing Ads to deliver targeted advertisements to individuals who visit our websites. https://privacy.microsoft.com/en-ca/privacystatement
Drift We use Drift to help us with conversational marketing to customers while they visit our websites. https://www.drift.com/privacy-policy/
Facebook Custom Audiences We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. https://www.facebook.com/policy.php
Google Doubleclick We use Bing Ads to deliver targeted advertisements to individuals who visit our websites. https://policies.google.com/privacy
Intercom We use Intercom to manage our relationships with our customers. https://www.intercom.com/terms-and-policies#privacy
Marketo We use Marketo to manage our relationships with our customers. https://documents.marketo.com/legal/privacy/
SourceKnowledge We use SourceKnowledge to deliver targeted advertisements to individuals who visit our websites. http://www.sourceknowledge.com/privacy
Quora We use Quora to deliver targeted advertisements to individuals who visit our websites. https://www.quora.com/about/privacy

 

(g)    analysis – we use cookies to help us to analyse the use and performance of our website and services (cookies used for this purpose are:

https://www.shopify.co.uk/legal/cookies

Third Party Description Privacy Policy
Alexa Metrics We use Alexa Metrics to help measure how users interact with our websites. https://www.alexa.com/help/privacy
Bugsnag We use Bugsnag to help us troubleshoot and fix issues with our websites. https://docs.bugsnag.com/legal/privacy-policy/
Chartbeat We use Chartbeat to help measure how users interact with our websites. https://chartbeat.com/privacy/
Crazy Egg We use Crazy Egg to help measure how users interact with our websites. https://www.crazyegg.com/privacy
Fullstory We use Fullstory to help measure how users interact with our websites. https://www.fullstory.com/legal/privacy/
Google Analytics We use Google Analytics to help measure how users interact with our websites. https://policies.google.com/privacy
Hotjar We use Hotjar to help measure how users interact with our websites. https://www.hotjar.com/legal/policies/privacy
KissInsights We use KissInsights to help measure how users interact with our websites. https://signin.kissmetrics.com/privacy/
LinkedIn Analytics We use LinkedIn Analytics to help measure how users interact with our websites. https://www.linkedin.com/legal/privacy-policy
New Relic We use New Relic to help measure how users interact with our websites. https://newrelic.com/termsandconditions/privacy
Optimizely We use Optimizely to help us test improvements or changes to our websites. https://www.optimizely.com/privacy/

 

(h)    cookie consent – we use cookies to store your preferences in relation to the use of cookies more generally (cookies used for this purpose are: _ https://www.shopify.co.uk/legal/cookies

Name Function
_Brochure_session Used in connection with browsing through site.
  1. Cookies used by our service providers

12.1  Our service providers use cookies and those cookies may be stored on your computer when you visit our website.

12.2  We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at: https://www.google.com/policies/privacy/. and also https://www.shopify.com/legal/privacy

12.3  We publish Google AdSense interest-based advertisements on our website. These are tailored by Google to reflect your interests. To determine your interests, Google will track your behaviour on our website and on other websites across the web using cookies. This behaviour tracking allows Google to tailor the advertisements that you see on other websites to reflect your interests (but we do not publish interest-based advertisements on our website). You can view, delete or add interest categories associated with your browser by visiting: https://adssettings.google.com. You can also opt out of the AdSense partner network cookie using those settings or using the Network Advertising Initiative’s multi-cookie opt-out mechanism at: http://optout.networkadvertising.org. However, these opt-out mechanisms themselves use cookies, and if you clear the cookies from your browser your opt-out will not be maintained. To ensure that an opt-out is maintained in respect of a particular browser, you may wish to consider using the Google browser plug-ins available at: https://support.google.com/ads/answer/7395996

12.4  We use Shopify to host. This service uses cookies for Cookie Meriting. You can view the privacy policy of this service provider

Shopify Privacy Policy- https://www.shopify.com/legal/privacy

Shopify Cookies Policy- https://www.shopify.com/legal/cookies

  1. Managing cookies

13.1  Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

(a)    https://support.google.com/chrome/answer/95647?hl=en (Chrome);

(b)    https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);

(c)    http://www.opera.com/help/tutorials/security/cookies/ (Opera);

(d)    https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);

(e)    https://support.apple.com/kb/PH21411 (Safari); and

(f)    https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).

13.2  Blocking all cookies will have a negative impact upon the usability of many websites.

13.3  If you block cookies, you will not be able to use all the features on our website.

  1. Cookie preferences

14.1  You can manage your preferences relating to the use of cookies on our website by visiting: “my account” located when you login to an existing account that you have created.

  1. Our details

15.1  This website is owned and operated by Little Beautifuls Boutique Ltd.

15.2  We are registered in England and Wales under registration number 10653686.

15.3  You can contact us:

(a)    by post, to the postal address given; 

28 Kitchener Avenue,

Gravesend,

Kent,

DA12 5HY

(b)    using our website contact form; or Call us on 01474 567711

(c)    by email, little-beautifuls@outlook.com using the email address published on our website from time to time.